Enzo Ferrari once said, “I don’t sell cars, I sell engines.” That phrase remained forever marked in Ferrari’s essence, given that one of the main attractions for acquiring its models lies in the explosive and addictive sound emitted by the power units. But what will happen when they are 100% covered by electrification?
Undoubtedly, this question is a “problem” for many brands dedicated to marketing sports cars, since the sound produced by internal combustion engines is the main reason for their elegance.
Faced with this scenario, Ferrari has covered its back, since according to Bloomberg (based on analysts from Oddo BHF), the Italians are planning to increase the engine noise for their electric supercars.
The report from the aforementioned media outlet claims that Ferrari’s electric supercars will feature a unique and distinctive engine noise crafted from an amplification system following the filing of a patent filed by the Maranello-based company covering a “reproduction device for the realization of a sound that can be associated with an electric motor.”
In this way, Ferrari will be able to increase the surround sound and move it towards one or more electric motors, which could see it implemented in its first electrified production supercar to hit the automotive market in 2025.
The transition to electrification of the automotive market is a reality for everyone. In the case of Ferrari, it has taken a while to arrive, as only in 2025 will it launch its first 100% electric vehicle, which is one of the most eagerly awaited models by many in the industry, due to the brand’s relevance in the sector.
During a meeting for investors held in Maranello in June 2022, the Prancing Horse revealed that 15 new vehicles will arrive between then and 2026, of which there will be up to three different propulsion systems.
However, it is expected that by 2026, 60% of the brand will have electrified models, either hybrid or 100% battery-powered, while the remaining 40% will be gasoline-powered.
Written by | Ronald Ortega