Continental Tyres is listed as the official tire supply partner for Extreme E, the 100% electric off-road category, which is preparing for its third season, raising awareness of the company’s sustainable actions with previously used tires.
The founding partner of the series opened a sustainably built high-level basketball court in the Linden-Süd district of Hannover, Germany, employing the 200 tires used during the series’ first season.
“We are delighted with this initiative by our partner Continental, which pushes the boundaries of how we can reuse resources in a way that benefits so many people,” said Ali Russell, Extreme E’s marketing director.
Sport from Recycling
Undoubtedly, innovation and circular economy has been firmly demonstrated by Continental, after converting the tires that powered the ODYSSEY 21 in the first season of Extreme E, across Saudi Arabia, Senegal, Greenland, Italy and England.
In this regard, Belit Onay, Mayor of Hanover, was pleased to welcome this kind of sustainable drive to the city. “We would like to thank Continental and everyone involved for this new basketball court, which creates a new space for children and young people and brings sport and sustainability together in the same conversation,” she said.
“Initiatives like this demonstrate what is possible when so many people help make a community project a reality in our city. I am grateful for all of their contributions,” she continued about Continental’s work, which is not listed as the first tire innovation.
For the second season of the series, the new generation of the Extreme E CrossContact tire was launched, made from PET plastic bottles, which coated 100% of the tire’s casing, in addition to a new silica material created from rice husks, usually agricultural waste. In this way, the company promotes, together with the category, various sustainable application methods, generating a positive impact that goes beyond racing.
Written by | Ronald Ortega